News

Surviving

Posted by Kristen Kowall on

Here I am MANY regretful months later and all I have is a logo and a very basic non functioning website. Before you judge, let me explain. For the last 6 months, I have been focused on being a mom and getting my finances together. [gallery ids="122,117" type="rectangular"] In order to survive as a single parent to a 7 year old boy, I have been working multiple jobs just to stay afloat. You may think I am just giving out excuses, but I just was not in the right mind to take on such a task of starting A Karat...

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Decisions

Posted by Kristen Kowall on

I was out with a friend and was approached by Joe from The Fulfillment Lab. He inquired about how A Karat Company is coming along. I told him I was getting the run around and needed to find someone to fabricate my logo. Picking out jewelry and knowing what I want A Karat Company's inventory to look like is second nature. Making logo decisions are much more challenging. I started with an idea. I started making choices along with my facebook friends and landed on this: I really feel like it captured the essence of what A Karat Company stands...

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Quick Update

Posted by Kristen Kowall on

I have been working full-time and have been overwhelmed with life in general Yet again, my jewelry dreams have been put on hold. I have been itching to dive back into my project and will be working this weekend to finally start building my website!

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A Karat Company - The Beginning

Posted by Kristen Kowall on

A Karat Company - The Beginning

Within hours of my arrival back to Tampa, I was contacted by a company to execute a marketing campaign that weekend. I loved the name of their company. It was direct and straight to the point. "A Marketing Company". That was what inspired me to dub my jewelry company "A Karat Company". Karat represents gold. Gold represents quality. A Karat Company is a company that will ONLY provide quality jewelry. I began working out other kinks such as what my brand's image will be, registering the company with the proper agencies, and reaching out to vendors. Fairly quickly I realized...

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Heartbreak to Hardships

Posted by Kristen Kowall on

Heartbreak to Hardships

It was now nearing August and I needed to find another store to work in. I was so taken back by how everything planned out at the first store; it was hard for me to keep my head up the confidence while searching for another opportunity. Not too far into my search, I was contacted by another well known retailer. One interview later and BAM! I found myself back in the game. Sometimes I look back and think I should have waited instead of just jumping in on the first opportunity that came my way. Other times I am thankful...

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